Customer Engagement Platform - Social Integration

Social media impacts every part of an organization, yet most companies still don’t have a strategy to integrate it into their core business. Most social media solutions do a great job of listening for comments and paying attention to social conversations, but lack the ability to take immediate action or drive existing business processes.

Only knowing what is being said provides little value, however, acting and capitalizing on what is said in real-time across multiple channels provides real value for both customer and the organization.

Metaphor leverages the full power of Social Media by incorporating those channels into comprehensive campaigns driven by events and integrated into core business processes, allowing companies to go beyond just listening to social conversations to acting and capitalizing on dialogues that positively or negatively affect sales, service, product development and corporate brand.

With comprehensive end-to-end social media capabilities that enable companies to design, listen, measure, analyze, engage and adjust in highly relevant social dialogs, Metaphor differentiates itself from other Social Media solutions by establishing Points of Presence (POP) in social dialogs that drive integrated proactive campaigns or responses.

Increase Sales with Real-Time Intelligence and Dynamic Offers

Metaphor’s Social Integration capabilities let you know what your customers are saying about your competitors. Being aware of negative comments about a competing brand may drive a specific attack strategy to drive more sales and monitoring positive comments may drive competing offers.

By coupling Metaphor’s ability to listen-in on and track social dialogues with its dynamic offer engine, companies can respond to changing market conditions and opinions by launching offers that beat the competition to the punch

Improve Customer Retention Efforts

Use Metaphor to listen for moments when customers not only need help, but are specifically asking for it, and respond to those requests immediately and efficiently. By servicing social media requests companies in real-time with accurate customer data, companies can build, nurture and manage relationships for long-term growth and profitability.

Marketing dollar effectiveness

Metaphor’s social integration capabilities allow your company to target the demographics that are talking about your products and your industry. By accurately identifying the motivations and opinions of ideal prospects companies can use this insight to target marketing dollars on the appropriate and compelling conversations that can entice the market.

Competitive Intelligence

What is your competition up to and what is your company doing about it? If competitors are rolling out a new product your company can create an action plan to respond with appropriate measures. Use Metaphor’s social integration features to identify market opportunities and fulfill customers’ unmet needs, all the while tweaking communications strategies to promote your brand and capture new attention.